Chamber News

Prepare Your Business For Recovery – Get Your Branding Right

Webinar Branding

During this insightful webinar, Colin Byrne, Creative Managing Director of TOTEM Meaningful Branding will guide you on how to identify what you can offer and what your competitors cannot, understand your brand’s essence and identify your USP and learn how to emotionally connect with your audience through the right branding. 

Colin will guide you through the key branding tools they use in their branding workshops, followed by an interactive Q&A to answer any branding queries or issues you may have. 

Following this webinar, you will be able to apply these tools to your business and start preparing your brand for the future. 

You will have a greater understanding on how to:

  • Truly understand your customer and what they need.
  • Identify what you can offer and what your competitors cannot.
  • Help your brand connect emotionally with your audience.
  • Identify your brand’s purpose – what’s your why? 
  • Understand your brand’s essence and identify your USP

Date: Friday, 17th July

Time: 12.45pm

This is a free event but you must register in advance. To do so please go to:

After registering, you will receive a confirmation email containing information about joining the webinar.


TOTEM is an award winning creative branding agency based in Dungarvan, Co. Waterford. The team partner with organisations across a broad spectrum of sectors and work with clients such as Cork Airport, Cork Chamber of Commerce, Fáilte Ireland, Trigon Hotels, EirGen, Trocaire and more. For more information visit


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"Waterford is a very attractive location for Foreign Direct Investment as it is a dynamic city which is very much open for business – the city has a proven track record of attracting investment from start-ups and expanding business, who are hugely supported by Waterford Chamber. The city, county and region offers a young, well educated workforce and is easily accessible for international visitors. Waterford’s quality of life for employees is exceptional as it blends elements of rich cultural heritage with a new and vibrant lifestyle – with new additions such as the Greenway further showcasing the county to not only locals, but visitors from all over Ireland and overseas. The Chamber has been a vital link in welcoming our companies into the local Business Community – helping them not only network, but also gain a sense of community and belonging."

Brendan McDonald, Regional Manager, South East Region, IDA



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