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Cultural Awareness in Business Workshop

SEBIC Cultural Awareness Business Workshop

Helping Irish Companies succeed on a global stage

About this Event

With or without Brexit looming, Irish companies looking to scale and grow focus on exporting to the EU and beyond.

In February 2019, the EU accounted for 48% of total goods exported of which Belgium and Germany were the biggest export markets. Total EU exports in February increased by 12% compared with February 2018.

This workshop, developed and delivered by Sharon Dehmel aims to give participants an enhanced awareness of culture as an issue of importance when dealing with clients or colleagues from different backgrounds and the ability to recognise the impact of culture on how different cultures communicate, persuade and give negative feedback in a business environment.

About Sharon Dehmel

A multi-lingual, Irish-born, MBA-qualified consultant, coach, trainer and teacher, Sharon's fascination for everything intercultural developed and grew during her 16 years living overseas where she has dealt with cross cultural differences daily.With experience in a range of business environments, she has witnessed first-hand the potential for misunderstanding, frustration, loss of business opportunities and failure to meet deadlines when people don’t fully connect because of cultural differences. Learn more about her on

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What Our Members Say

"Waterford is a very attractive location for Foreign Direct Investment as it is a dynamic city which is very much open for business – the city has a proven track record of attracting investment from start-ups and expanding business, who are hugely supported by Waterford Chamber. The city, county and region offers a young, well educated workforce and is easily accessible for international visitors. Waterford’s quality of life for employees is exceptional as it blends elements of rich cultural heritage with a new and vibrant lifestyle – with new additions such as the Greenway further showcasing the county to not only locals, but visitors from all over Ireland and overseas. The Chamber has been a vital link in welcoming our companies into the local Business Community – helping them not only network, but also gain a sense of community and belonging."

Brendan McDonald, Regional Manager, South East Region, IDA



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